UTM Campaign URL Builder

Build campaign links for analytics tracking across social posts, email and ads.

Use consistent campaign names

Use clear, consistent lowercase values for source, medium and campaign. Do not put personal or confidential information in tracking parameters. Avoid campaign tags on ordinary internal links.

About UTM Link Builder

Create consistent tracking links for newsletters, social posts and campaigns. Use lowercase, readable campaign values consistently in your analytics reports.

How to use this tool

  1. Enter the destination URL.
  2. Add source, medium and campaign values.
  3. Generate and copy the tagged URL.

Frequently asked questions

They are query parameters used by analytics tools to identify campaign traffic.

Avoid adding campaign UTMs to ordinary internal navigation because they can distort attribution.